Internet Advertising Strategy, Insight & News - :::avant|marketer:::  
 
 

 

About Us

What We Do
Founded in 2001 by noted industry analyst, Ajay Segal, avant|marketer Communications is a boutique new media business intelligence company devoted to providing high-level insider analysis of the rapidly changing Internet Advertising industry landscape.

avant|marketer Communications' flagship information product, the avant|marketer email newsletter, is received weekly by thousands of elite and top-level insiders at the industry's foremost agencies and the world's most important companies, including Saatchi & Saatchi, Procter & Gamble, Circle.com, Avenue A, DoubleClick, and Pepsi.

Widely considered to be "essential reading," the avant|marketer newsletter is unique for its exclusive, strategy-focused analyses of the breaking trends, ideas, technologies, companies, and people that are shaping the future of Internet Advertising.

By greatly broadening its readers' understanding of what questions to think about and why, and how best to think about them, avant|marketer provides readers with a strategic and competitive advantage in an environment in which informed, rapid-fire decision making has fast become indispensable to success.

Editorial Board
To ensure that our coverage and analysis consistently remain at the forefront of the Internet Advertising space, avant|marketer Communications maintains close relationships with numerous elite-level industry practitioners. Our Editorial Board comprises a select few of these individuals, while also representing some of the world's leading industry minds:

Richard V. Hopple (Founder, Unicast)

Richard Hopple is the Founder and CEO of Unicast Communications, one of the world's leading Rich Media advertising solutions companies (and providers of the Superstitial® ad format offering). Unicast clients include, Ford, Kraft, and Audi.

Nick Nyhan (Founder, Dynamic Logic)

Nick Nyhan is the Founder and President of Dynamic Logic, a leading online research company specializing in measuring the effectiveness of
Internet Advertising. Dynamic Logic clients include, Young & Rubicam, Microsoft, and Nabisco.

Hitendra Wadhwa (Founder, Paramark)

Hitendra Wadhwa is the Founder of Paramark, a world-leading provider of real-time Internet ad campaign optimization technology. Paramark clients include, Intel, C|Net, and Coca-Cola.

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