An article at TheStreet.com this week features comments from an industry analyst who insists that media companies need a “blog strategy”. While “Blog Strategy” sounds great, when translated into English, all it really means is buying out a talented person’s blog, or bite their style while out-promoting them. We were also tickled by another blast of hot air in this piece; the phrase “Adapt or die”. Strategically, approaching the internet based on hysterics of this kind has been a complete disaster in our short history, and at the end of the day this kind of me-too thinking has built little of consequence. Does “Adapt or Die: translate to “Blog or Die?” in this context? Surely you jest. For now, we say forget “Adapt or Die” and go with “Innovate and Thrive”.
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