Merriam-Webster reports that the most looked-up word in their online dictionary in 2004 was the word ‘blog’. To the degree this reflects the mindset of the Internet user in 2004, we at avant|marketer wonder whether or not your vision for online advertising dovetails with the mindset of your potential audience? The consumer seems incredibly curious about weblog; can you say - as a marketer - that you share their interest? If not, why not? If so, what do you plan on doing about it?
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