Rounding-out a long and distinguished track record in the traditional Advertising space, Dick Hopple left his post as President of DMB&B North America to co-found Unicast Communications along with Rick Landsman, in 1996.

In 1999, after two years of intensive research and development efforts funded by the likes of Intel Corporation, Unicast debuted the groundbreaking Superstitial ad format, designed expressly for purposes of harnessing in a single form the branding capabilities of traditional media (specifically, Television) and the interactive potential of the Internet.

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