Merriam-Webster reports that the most looked-up word in their online dictionary in 2004 was the word ‘blog’. To the degree this reflects the mindset of the Internet user in 2004, we at avant|marketer wonder whether or not your vision for online advertising dovetails with the mindset of your potential audience?  The consumer seems incredibly curious about weblog; can you say - as a marketer - that you share their interest?  If not, why not?  If so, what do you plan on doing about it?